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Post by account_disabled on Dec 30, 2023 8:35:22 GMT 2
Apage Bad page bad traffic Reflect on why the traffic youre driving might immediately abandon What are they having a hard time finding What have you promised in your ad copy that theyre not immediately seeing Imagine that you are advertising a discount on a particular product model and that when an interested person clicks on your ad you take them to your home page where at first glance there is no trace of the discount. The person leaves I assure you. Make sure that what you promise in your ad copy is the first thing they see when they land on your page. In the opposite case that is your bounce rate is very low I recommend that you increase marketing spending on campaigns directed to that particular page. Cart abandonment rate COAR If I had only one metric to focus efforts on in my consulting practice this would be it. Because Well lets see Ill explain it to you Your website visitors have already decided to give Phone Number List their money and for some reason they have stopped along the way. Maybe the dog needed to go for a walk urgently or the internet was cut off... Or they simply found one of the payment steps confusing. Im sorry to tell you that the first two problems are not within your control but the last one is. So find out whats going on and fix it. I tell you how. In Google Analytics go to Goals Funnel View to get insights into where visitors abandon the checkout process. Look for the steps that contain the highest abandonment rate and develop hypotheses about why people leave Is it a long registration form Is your payment method not correct for the audience you are targeting solutions to your hypotheses but I am going to save you some time... There are several strategies that work and they are the following Remove unnecessary fields.
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